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Why humans plus AI are key to revolutionizing healthcare
Dr. Kyu Rhee thinks the future of healthcare will be humans plus AI — and that this could make the patient experience more efficient, effective and equitable. Here’s why.
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How AI will transform the patient journey
Generative AI tools are already transforming the online patient journey, says Ipsos’ Ashwin Balasubramanian. Here’s what healthcare brands and providers need to know about how AI influences patient decisions and behaviors.
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Why ethics should be at the center of new AI tech
Whether they’re building AI chatbots or experimental interfaces for people with neurological disorders, brands need to keep ethical considerations at the center of their work. Taryn Southern, chief storytelling officer for Blackrock Neurotech, explains how.
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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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What Worries the World – July 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Microbiota: essential to health, but limited global awareness
The International Microbiota Observatory reveals a general lack of understanding of the microbiota’s contribution to health, and underlines the essential role of healthcare professionals in imparting knowledge.
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[WEBINAR] What the Future: Intelligence
Join us as we explore the future of AI and how it will shape online and IRL futures, from work and media to healthcare and democracy.
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Most Americans think Trump should head to trial before the 2024 election
New Politico Magazine/Ipsos poll finds that two in five Americans think Trump should be imprisoned if convicted on either of his two criminal indictments.