[WEBINAR] How healthcare companies should be thinking about women's health

Join us to hear more about how attention to women’s health can drive brand success for pharma, med tech, devices and diagnostics brands of all kinds. 

As a historically underserved market, women’s health is increasingly recognized as a critical driver of public health and economic stability, as well as being a conduit to improving family health and well-being. But are current efforts to address women’s healthcare needs adequate or merely superficial?

By being treated as a subset of the healthcare ecosystem, women’s roles as workers, decision-makers, users, spenders, and caregivers can be overlooked or underserved. To help brands navigate the consequences of how women are treated in the healthcare marketplace, our panelists will explore issues such as:

• What are the misconceptions about women’s health? Are women’s lived experiences being brought into the healthcare ecosystem?
• Why is a one size fits all not a long-term solution for improving women’s health and healthcare outcomes?
• What questions can healthcare/medtech companies ask themselves to better design and position products and services for women and the loved ones they care for? 
• Where is the market going? What questions will be necessary to drive innovation?
• In what ways are women’s roles being diminished and why is it important to focus more attention on women in market research 2023 and beyond?
• What can healthcare/medtech companies do today to ensure that women’s needs are being addressed through research? How can market research support efforts in femtech?

Register today to hear Ipsos’ Abigail Jones, VP of Ipsos Med Tech practice, and our guest panelists discuss the role of women in today’s healthcare ecosystem and how companies can connect more effectively with women. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

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