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Aviation industry aligned on sustainability, but faces headwinds in its efforts to decarbonize
Two years since setting its decarbonization target, a new Ipsos survey on behalf of GE Aerospace shows a united commitment and real investment in sustainability goal, but concern industry efforts need accelerated support.
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Majority of Americans believe racism adds barriers to people of color’s success
New Public Agenda/USA Today/Ipsos poll also finds that many Americans view religion and spirituality as an avenue to reduce racism
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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The indictment, the primaries, and 2024
Below are five charts exploring how public opinion among Republicans has shifted over Trump’s two indictments and a look at the other factors that will affect the 2024 presidential election.
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[WEBINAR] Four Ways Demand Spaces Can Ignite Brand Growth
At Ipsos, we use a unique Demand Space approach that combines people, needs, and context into one segmentation – and yields results that will help you understand and pursue growth opportunities through a multi-dimensional lens.
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Signs that media is shifting gender perceptions
Latha Sarathy, executive vice president of analytics, insights, and measurement at SeeHer ANA, a division of the Association of National Advertisers, explains how changing attitudes about gender could fundamentally shift the marketing and media ecosystem.
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How gender shapes commercial representation for athletes
Erin Kane, agent for some of the biggest names in women’s sports, discusses how social media and NIL laws are changing compensation for athletes and brands.
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Understanding of gender is fluid. Will definitions be, too?
In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.
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Debt ceiling danger
Below are five charts on how Americans feel about the debt ceiling negotiations and the fanfare surrounding it.
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Why brands need to include men in the conversation about gender equality
Many men feel progress on gender equality has gone too far. Brands and business need to help men see how it helps them, too, says Ipsos’ Mallory Newall.