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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Value Reframing: Igniting your food and beverage brand(s) for growth
View our on demand webinar exploring the varied societal and economic influences impacting the food industry today.
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Covid-Inspired Lessons Learned for Brands
Does your brand have a responsibility in the face of the challenges posed by Covid and racial injustice? Yes.
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Electrification adoption will accelerate but self-driving acceptance may slow
There are signals people's preferences are changing - read our latest point of view.
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[WEBINAR] Crisis Averted: Covid Inspired Lessons for Brands
America is in the midst of two significant crises – the coronavirus pandemic and the protest against racial injustice – both of which have demonstrated that there is a marked difference between an important message and an impactful message for your business/brand. Does your brand have a responsibility in the face of these challenges? Yes.
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What Americans want from companies after George Floyd’s death
Statements of support are the minimum for companies as they decide what to do in this moment.
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Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.
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Me and We: How brands can innovate for good
We are no longer simply looking out for ourselves; we’re looking out for our communities, our cities, our country, our world. Read how brands can innovate for good in a world of uncertainty.
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The evolved role of TV in the "Lockdown Family HH"
Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills