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Majority are Unfamiliar with Sous-vide Cooking
Over three quarters of Americans are unfamiliar with sous-vide cooking. Unfamiliarity is especially high among older Americans and those with less education.
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[WEBINAR] Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!
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Protecting the Environment is Very Important to Most Americans Who Believe in Climate Change
Three Quarters Feel That They Can Personally Do Something to Fight Climate Change
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Down Payment Cited as Biggest Barrier to Owning a Home
Ipsos study on behalf of Zillow shows two thirds of Americans believe the biggest barrier to owning a home is affording the down payment.
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Reuters/Ipsos Data: Core Political (04/18/2017)
In the latest Reuters/Ipsos Core Political, many are confident in President Trump’s dealing with ISIS/ISIL and his handling of terrorism.
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Ipsos/NPR Data: US Tax Policy
While nothing may be certain except death and taxes, according to our new NPR/Ipsos Poll, most Americans are not too certain about the taxes part.
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Ipsos Announces the Promotion of Frank Forkin to President of Ipsos RDA
Ipsos announces that Frank Forkin has assumed the role of president of Ipsos RDA.
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Ipsos/USA Today Data: Retirees
The latest wave of the Ipsos / USA Today Retirement poll has been released.
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Marketing Mix Model
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services.