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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Cliff’s Take: Rage Against The Machine?
What The Recent GameStop Mania Reveals About Our Collective State Of Mind
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Compelling Storytelling with Thought Leadership Research
Listen in as we illustrate the actionable strategies gained when conducting proprietary thought leadership research.
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Differences emerge between U.S. and Great Britain priority groups for COVID-19 vaccinations
Emergency service and teachers are top priority groups in both countries
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Consumer confidence holds steady following Biden’s inauguration
Partisan divergence widens as Republican sentiment declines further
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Ipsos receives top honors for mystery shopping program
MSPA Americas Shoppers’ Choice Awards Winners Announced.
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Brand Purpose Through the Lens of Personal Values
Revisit our recorded webinar to hear insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception, and how brands can bridge intent with action.
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Here’s what it’ll take to get Americans back into crowded businesses
Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.
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[WEBINAR] Building Better Insights Around the COVID Vaccine
Join us for a complimentary webinar as our healthcare experts discuss how insights from our research can be used to help inform different communities of interest including healthcare providers and pharmacists as well as the consumer populations in your market.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.