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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Effie U.S. Awards Gala
Ipsos is proud to partner with Effie. We are passionate about the interplay of Creativity and Effectiveness, and will be attending the 2022 Effie Awards which are recognized throughout the advertising industry as being the most focused on effectiveness.
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Ignite Excitement: Insights to drive toward electrification
Revisit our recorded webinar to hear more about consumer interest for EVs, their advantages/drawbacks plus trended insights on how these have changed over the years.
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For Brands, Quick, Smart Approaches to Food Sustainability
Tips for ensuring your foodservice brand doesn’t miss out on connecting with sustainability-minded consumers.
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EQUALITY LOUNGE @ Cannes Lions
Convening leaders across industries to discuss everything from sustainability to the future of work, to how art, design and technology can come together to advance equality in the world. We’ll be there – we look forward to connecting with you!
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Americans’ mood connected to perceived quality of skin
New Ipsos poll finds skin care products are an essential purchase for many
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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ARF David Ogilvy Awards & Creative Effectiveness 2022
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.