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Strong majority (77%) of Americans plan on modifying their holiday spending this year due to inflation
44% plan to modify or push back major purchases this year
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It’s beginning to look a lot like… an economic mess
In the five charts below, we explore how consumers are coping with where we are right now in the economy.
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Americans don’t have a clear idea of which of their actions have the strongest impact on climate change
With the exception of recycling, actions to reduce greenhouse gas emissions are polarizing for the public
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Voices of Ukraine: Documenting Life During Wartime
The fifth installment of Ipsos’ series illustrates the reality of life under blackout in Ukraine today. For this series, we talked to ordinary Ukrainians from different parts of the country to learn about their daily challenges as they navigate life amidst a war.
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[WEBINAR] What the Future: Play
The future of play faces multiple inflection points, most often driven by technology. Factors from climate change and increasing emphasis on competition over fun and fairness could spawn new ways to play or kill traditional ones.
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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Why charging logistics and infrastructure could be a game changer in making electric vehicles more accessible
Read insights that confirm that investing in EV infrastructure would encourage more people to go electric.
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Addressing charging infrastructure concerns may encourage some non-EV owners to purchase or lease an electric vehicle
High purchase cost and charging logistics are the biggest concerns holding non-EV owners back from purchasing or leasing a plug-in hybrid or electric-only vehicle