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Play
Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?
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What shifts in the ways we play will mean for players, fans and brands
The future of play faces multiple inflection points. Will forces like climate change, technology, and inequality spawn new ways to play, or kill traditional ones?
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What draws the line between play and competition
From blood doping to high-altitude training, how will our views on performance enhancement change in the future? Synthetic biology pioneer George Church explains.
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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Are consumers putting their money where their mouths are?
Exploring socially conscious purchasing and investing in the U.S.
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Inflation has citizens around the world pointing a finger at government policies
People across 36 countries place (some of the) fault for the cost of living at the feet of politicians, but also realize there are larger factors at play.
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Too many Americans can’t afford fresh food. Solutions are close to home.
We asked Americans who live in food deserts how to fix the problem. Here’s what they told us.
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Americans don’t have a clear idea of which of their actions have the strongest impact on climate change
With the exception of recycling, actions to reduce greenhouse gas emissions are polarizing for the public
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Voices of Ukraine: Documenting Life During Wartime
The fifth installment of Ipsos’ series illustrates the reality of life under blackout in Ukraine today. For this series, we talked to ordinary Ukrainians from different parts of the country to learn about their daily challenges as they navigate life amidst a war.
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Post-election, many Americans are surprised by the outcome but trust the results
Post-election FiveThirtyEight/Ipsos poll finds that Republicans are behind Trump and DeSantis for 2024 nominee, while Democrats are fractured.