National Grocer’s Association Annual Conference

The NGA Show is the only event created exclusively for the grocery industry – and is a must-attend event for those who need up-to-date industry trends and best practices. Over the course of three days, retailers and wholesalers, food retail industry executives, food/CPG manufacturers, and service providers will come together for unparalleled opportunities to learn, engage, share, network, and innovate. 

Given today’s ever-changing marketplace and evolving advancements in innovation occurring in the food retail industry, Ipsos will be on-site to share our latest insights. Join Sarah Lehman and Brad Christian to hear more about capitalizing on the modern grocery consumer through convergent commerce [Feb 27 | 4pm].

Blended physical and digital environments are changing how consumers engage with grocery retailers. Many emerging and scaling commerce channels will soon surpass visits to brand websites, forcing grocery brands to think very differently about their touchpoint strategy. All the while the role of the physical grocery store and the importance of the human element is expanding, not contracting. Sarah and Brad will talk about what convergent commerce means to grocery retailers and how brands can best measure the customer experience across all relevant touchpoints – physical, digital, and converging – to ensure your brand promises are being delivered.

To join us at the NGA Show, please click here to register.

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Speakers :

  • Sarah Lehman, Vice President, Ipsos Channel Performance

  • Brad Christian, Head of Strategic Growth, Ipsos NA

Consumer & Shopper