A quick scan of recent headlines makes it clear that businesses and consumers alike are bracing for further economic uncertainty. As consumers tighten their pocket books, businesses likely feel the squeeze too and pressure to slash prices. But, Behavioral Science unlocks a number of alternative strategies that brands can leverage during these turbulent times to maintain relevance and enhance their value proposition.
Join Ipsos Behavioral Science experts Sarah Mittal, PhD and Greg Gwiasda, PhD, as they discuss the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty. Understanding the “why” behind these systematic reactions to financial uncertainty unlock new ways to align with consumer desires to:
- Spend more on “necessities”
- Stick with their favorite brands
- Restore control by seeking variety
- Connect through nostalgia
- Gain satiation through high-caloric food choices
After joining our discussion, you will have a better sense of why and how shoppers respond – beyond simply spending less. Aligning with these underlying consumer motivations can open the door to an array of possibilities that create greater value for consumers as we navigate these uncertain times together.
Registering will also ensure you receive a link to the recording once available.
Greg Gwiasda, Ph.D., VP, Ipsos Behavioral Science Center
Sarah Mittal, Ph.D., Director, Ipsos Behavioral Science Center