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Americans are feeling much less confident about their economic status
Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.
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Only half of men think feminism benefits both sexes
Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
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Avoiding the Activist Trap in ESG Marketing
Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.
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[WEBINAR] What the Future: Pets
The pet industry is experiencing unprecedented growth, with $150 billion in U.S. sales and 80% of younger households owning pets.
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Technology & Society
See how technological advancements and societal shifts are transforming business, governance and human interaction. This section explores topics like artificial intelligence, workplace evolution, education, housing and the changing nature of truth and influence.
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Health & Lifestyle
Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.
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Employees want more workplace mental health resources
NAMI/Ipsos research shows employees value mental health training and education in the workplace, but access remains limited
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Ipsos Core Political Survey: Presidential Approval Tracker February 2025
The February Reuters/Ipsos Core Political shows that Americans remain concerned with the economy, political extremism and immigration. Half of Americans think the country is headed off on the wrong track, one in three believe the country is headed in the right direction, driven by Republicans.
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Know the New America: Listen, Learn, Respond
Ipsos' framework for knowing the new America, some potential questions organizations might be asking themselves, and potential research solutions.