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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Quality and inequality characterize U.S. healthcare in global survey
Americans are generally more satisfied with the quality of their healthcare than people in other countries, but they hold more unfavorable views about their system’s affordability and equality of treatment; cost ranks as the #1 problem facing the U.S. healthcare system
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Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
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Good for me and good for we
Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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Ipsos’ ideas and concepts testing solution - InnoTest is now available on Ipsos.Digital Platform
Ipsos’ ideas and concepts testing solution - InnoTest is now available on Ipsos.Digital Platform in seven countries
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Cliff’s Take: Our First – And Hopefully Last – COVID Thanksgiving
Many Americans Rethink Thanksgiving Plans, Others Go Ahead With Holiday Travel
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Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
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Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself. A lot is riding on how consumers will react to the lure of the bargain-fest amidst COVID-19 and how well retailers will execute their operational plans.
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Americans are getting ready for new COVID-19 restrictions – and buying more packaged food
The number of Americans who say they’re preparing for new coronavirus restrictions is rising. Here's what they're buying.