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IFT FIRST Conference
Ipsos’ Ashley Ericksen will be taking part in a panel discussion on July 21 exploring Conflicted Consumer Demands.
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Close to half of Americans are familiar with the conflict in Gaza between Israel and Hamas
Familiarity is higher amongst older age groups
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Ipsos Core Political: Presidential Approval Tracker (04/22/2021)
One week from President Biden's 100th day in office, 54% of Americans approve of his performance
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Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really? We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021
Optimism prevails about access to digital tools and technology.
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Conservative media consumers run the opinion gamut. How is conservative media responding?
Fox viewers believe QAnon conspiracy theories and the fact that Joe Biden legitimately won the election in equal parts.
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Has gerrymandering hurt Democrats this decade?
The 2020 election results will help shape the congressional map for years to come.