Search
-
Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
-
Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
-
Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
-
A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
-
Understanding human psychology during the polycrisis
We live in a world where we are being buffeted by multiple crises.
-
How Americans are grappling with higher prices this Thanksgiving
Below in five charts we unpack where and how inflation is hurting Americans and what people are doing to skirt around it this holiday season.
-
Midterm elections did not impact U.S. consumer sentiment
None of the indices show any notable change
-
Americans are still putting off healthcare procedures
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.