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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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ANA Global Day of Learning: Media
ANA’s Global Day of Learning: Media will be available to anyone in the marketing industry who registers through the centralized website. The sessions will remain online for a full 24-hours on April 19th.
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[WEBINAR] Healthcare Advertising With a Human-First Approach
Join us for this fourth segment of our healthcare webinar series, as Ipsos’ Alexa Marshall is joined by ad experts in the pharma space to describe how they bring the human-first approach into the process.
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ARF: Cultural Effectiveness Council
Watch the full recording from March 16th for the ARF Cultural Effectiveness Council!
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When it comes to omnichannel, auto customers are ready for disruption
Read on to discover why auto manufacturers that accelerate the online purchase journey will increase market share.
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ARF: AUDIENCExSCIENCE 2022
COVID and the accompanying recession has only added to the disruption to audience analytics. Consumer behaviors have been in a constant state of flux, leaving marketers uncertain about how to deal with their attribution models.
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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.