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Forget Politics! On US Social Media, the UK is more about Adele, soccer... and Hogwarts
Analysis of U.S. internet activity between 2016 and 2018 reveals that 64 per cent of U.S. social media mentions relevant to the U.K. were concerned with culture, compared with 18 per cent for politics.
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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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The drivers of place reputation: What makes a great place to visit, live, and invest?
Amazon’s search for an additional headquarters city has suddenly made economic development a headline-grabbing topic. So what really drives business decisions in terms of where to invest? And how does that differ from the decisions people and families make each day in terms of where to vacation, or where to live?
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How social media can help curb loneliness
Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.
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[EVENT] Transforming Healthcare through Patient Experience
Join us as we launch a symposium on “Transforming Healthcare through Patient Experience: Going Beyond the Score to Better Care and Better Health” to be held in Washington, DC on Thursday, November 8, 2018.
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Over Half of Americans Report Feeling Like No One Knows Them Well
Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.
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[EVENT] City / Nation / Place
Ipsos is pleased to be a sponsor of City Nation Place Americas – a forum for place branding and place marketing for nations, regions, states and cities across the USA, Canada, Latin America and the Caribbean.
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Ipsos clients triumph at ARF David Ogilvy Awards
Budweiser and MetLife take home prizes at annual advertising research awards
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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Will a driverless future be heaven or hell?
Driverless cars could make our lives better – or worse. The better we plan for their impact, the more we improve our prospects. But are we on the right track now?