It comes down to a combination of factors that influence a location’s reputation.
Ipsos conducted an exclusive new survey about the drivers of place-based reputations. The study was split between a general population survey and a focused survey on business decision makers.
The findings show that cities, states, and nations need to have a strong foundation of safety, affordability, and “favorable” climates in order to compete in any of these spaces. Beyond those basics, a vibrant environment with an exciting downtown, restaurants, and transit options are other important considerations. While some aspects of a place’s character vary in importance depending on the audience, many consistencies are also evident in the data.
Summertime, and The Livin’ Is Easy
Vacations, eating out, and shopping for groceries are the top three areas where Americans spend more during the summer months. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look at how (and where) Americans are spending their summer.