It comes down to a combination of factors that influence a location’s reputation.
Ipsos conducted an exclusive new survey about the drivers of place-based reputations. The study was split between a general population survey and a focused survey on business decision makers.
The findings show that cities, states, and nations need to have a strong foundation of safety, affordability, and “favorable” climates in order to compete in any of these spaces. Beyond those basics, a vibrant environment with an exciting downtown, restaurants, and transit options are other important considerations. While some aspects of a place’s character vary in importance depending on the audience, many consistencies are also evident in the data.