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Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.
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Health & Lifestyle
Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.
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Consumer & Shopping
Dive into evolving consumer behaviors, spending patterns and retail innovations. This category examines wealth distribution, sustainable consumption and the transformation of shopping experiences in the digital age, including the impact on personal finances.
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Employees want more workplace mental health resources
NAMI/Ipsos research shows employees value mental health training and education in the workplace, but access remains limited
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Reuters/Ipsos Large Sample Poll February 2025
Americans are unhappy with the direction of the economy, their cost of living, and their personal finances.
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Few support the latest round of executive orders
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his third week of office
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Lingo State of Wellness 2025: Glucose Gap Report
Lingo/Ipsos survey explores what people in the U.S. and U.K. know about metabolic health
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Ipsos announces winners of 2025 Ipsos-CARD Dissertation Proposal Award
Winners to present research in webinar on March 11
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How community panels help brands tap into growing trends
As the pet product market and other markets explode, brands can use community panels to tap into the emotional drivers behind pet ownership, says Ipsos’ Kristy Click.
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How brands can balance price and premiumization in evolving markets
Ipsos’ Keri Christensen explains how research can help brands balance the competing demands for premiumization and affordable prices in a widening pet care market.