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People are worried about the misuse of AI, but they trust it more than humans
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Future Jobs to Be Done
In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.
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How human-robot partnerships will remake manufacturing
Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots, thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.
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How we can keep small manufacturing “Made in the USA”
Buying American-made isn’t just about sustainability — it’s an opportunity to invest in quality and community, says Rob McMillan, founder of the direct-to-consumer clothing brand Dearborn Denim.
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How tech is helping companies future-proof their supply chains
How can manufacturers prepare for the unpredictable? Scott DeGroot, vice president of Global Distribution and Planning at Kimberly-Clark Corporation, discusses how strategic foresight can shape flexible and durable supply chains.
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How to align ESG with what matters most to Americans
Ipsos’ Trent Ross explains where Americans’ ESG priorities lie — and why brands and businesses should be paying attention.
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The changes in people, markets and society that will shape the future
Ipsos Strategy3’s Trevor Sudano looks at the changes in people, markets and society that will shape the future of manufacturing.
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How AI, geopolitics, and sustainability are changing how we make things
From whom and where to what and how, manufacturing is at an inflection point. What the Future Editor Matt Carmichael looks at the forces shaping the future of manufacturing, from labor to logistics to brand loyalty.
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From "Everything Everywhere All at Once" to "Not Much, Anywhere, Anytime Soon"?
Access our annual Almanac for Ipsos' reflection on ESG in 2023 and guidelines for 2024.