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Germany Retains Top “Nation Brand” Ranking, France and Canada Emerge to Round Out the Top Three
France moves to second place with reputational gains in the Governance index. Canada ranks in third place for the first time. The United Kingdom slips by one position, while the U.S. remains in sixth place.
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[WEBINAR] Audience Analysis with Profiler, by Synthesio
On a scale of 1 to 10, how would you evaluate your ability to make winning bets on your consumer’s interests and behaviors?
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Ipsos launches Ipsos.Digital, its fully automated research platform
The new Ipsos.Digital platform offers clients fast, simplified access to global research capabilities and insights.
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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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HFES International Meeting
Ipsos is delighted to have three papers approved for presentation at the 63rd International Annual Meeting of the Human Factors and Ergonomics Society.
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Empowering women for more sustainable cocoa communities
Discover what women’s empowerment actually means for development interventions, and how will we know when it has been achieved?
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Reuters/Ipsos Core Political Survey: Congressional Approval Tracker (08/14/2019)
Americans’ perceptions of Congress continue to be very weak, with just over a quarter of Americans approving of the legislature’s performance.
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Is Your L&G Brand Delivering on its Promise?
View our on-demand webinar featuring what’s hot in mystery shopping research, and how it can be applied to Lottery & Gaming products and services.