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Securing the border is seen as the top immigration priority
New Scripps News/Ipsos poll also finds that a majority support both a path to citizenship for dreamers and mass deportation, underscoring the deep partisan divides on how to best handle the issue
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United In Individuality: Insights to Activate
Americans are overwhelmed. But then again, so are most global citizens, including a majority in 44 out of 50 markets around the world.
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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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Majority of Americans say Harris won the debate
New ABC News/Ipsos polling finds Harris has slight lead on the ballot, even as Trump is seen as better on the issues most important to Americans for the election
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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Harris maintains slight edge over Trump among voters nationwide
Half of registered voters view Harris as the debate winner
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News
The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.
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How news can thrive by borrowing from tech and CPG playbooks
As audiences and their attitudes shift, businesses of all sorts need to take inspiration from other industries — and the press is no exception, says The New York Times’ David Rubin.
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How market research on news topics tells us what people really care about
Ipsos consumer polling reveals gaps in the news topics that people are aware of and care most about. Understanding those gaps could inform newsrooms on what stories will best engage their audiences.
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How to monetize content in a privacy-focused future
Platforms and advertisers alike face a shake-up in audience measurement — but they stand to gain ground if they adapt and evolve, says the Advertising Research Foundation/CIMM's Tameka Kee. Here are the steps that brands can take to prepare for that future.