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How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.
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Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again
Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place — major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.
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Forget Politics! On US Social Media, the UK is more about Adele, soccer... and Hogwarts
Analysis of U.S. internet activity between 2016 and 2018 reveals that 64 per cent of U.S. social media mentions relevant to the U.K. were concerned with culture, compared with 18 per cent for politics.
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Global Attitudes About the FIFA World Cup
New Ipsos Global Advisor poll on attitudes toward the World Cup, across 28 countries
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Ipsos Neuro Take on the Super Bowl LII Ads
What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?
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Which Olympic event will be the next ratings medal-winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups