Search
-
Future Jobs to Be Done
Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
-
United In Individuality: 9 Opportunities for U.S. Brands & Policymakers
Revisit our on-demand panel discussion with experts from Ipsos, Mastercard & Publicis Groupe.
-
Female Quotient Equality Lounge @ ANA Masters of Marketing
Ipsos is proud to partner with The Female Quotient Equality Lounge®, advancing equality together with other leading and forward-thinking brands
-
[WEBINAR] What the Future: Food
Join us for our What the Future: Food webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending
-
Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
-
Has election season affected Americans' finances? What they say depends on their party
Republicans and Democrats generally agree on at least one thing — that, as far as the economy goes, it matters who wins the election. But the latest wave of the Ipsos Consumer Tracker suggests that their outlooks diverge from there.
-
Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
-
What the Future: News
Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.
-
Ipsos and its clients celebrate nine wins at the 2024 ARF Ogilvy Awards
Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.
-
ADVERTISING WEEK NEW YORK
Join us to learn how our user and advertising experience ensures your brand meets audiences where they are.