What the Future: News

Our world is flooded with an ever-growing flow of information and disinformation. Digital platforms and generative AI offer an easy entry for anyone of every stripe, bias and agenda to publish content. People still crave trustworthy and reliable news sources — but many expect their news to be free.

The challenges facing the future of news are challenges shared by most organizations: staying relevant, developing trust and loyalty, and finding a sustainable business model in a rapidly changing digital landscape. As the news industry navigates these complex challenges, key questions emerge about the path forward, with high stakes for the general public, for brands, and for democracy itself.

Listen to our on demand What the Future: News webinar as we guide you through exclusive data from our detailed study on news avoidance, generational gaps in news consumption, fears about misinformation, and trust itself – plus highlights and excerpts from interviews with industry experts:  

• David Rubin, chief brand and communications officer, The New York Times 
• Tameka Kee, deputy managing director of the Coalition for Innovative Media Measurement 
• Rick Edmonds, media business analyst for Poynter Institute 
• Peter Adams, Senior vice president, research and design, News Literacy Project