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The only ID that matters is Party ID
According to the Ipsos Consumer Tracker, Americans' attitudes on the current political climate in the U.S. are consistent across demographics — until you get to party ID.
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February 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly Following Last Month’s Sharp Decline
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Emerging Trends Shaping Higher Education: A Look Back on Insights from 2024
As we embark on the new year, we reflect upon the educational trends observed this past year, as reported by current and prospective students
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How America feels about the reshaping of the federal government
Below are five charts on how Americans feel about Trump, the Trump administration’s attempts at revising the federal government, and what these changes could mean for the Trump administration going forward
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Muted support for recent immigration crackdowns
NPR/Ipsos poll shows a shift toward more restrictive immigration policy over time, but new proposals fail to receive majority support
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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New Survey Highlights Critical Gaps in Preventive Care for Women
Findings of a poll a new Ipsos poll commissioned by the AWHP among American women
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Half of Americans would recommend military service to young people they know
Most Americans are familiar with four of the U.S. military service branches, while fewer are familiar with the U.S. Space Force
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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[WEBINAR] Increasing Efficiencies in Service Delivery in the Public Sector
Join Ipsos North America's Head of CX, EX, and UX Stephanie Bannos and Ipsos Public Affairs Head of Public Sector (and former Department of Veterans Affairs CXO) John Boerstler for an engaging webinar featuring industry and public sector CXperts!