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Americans are worried about Russia influencing the 2022 midterms
The latest wave of our Reuters/Ipsos poll tracking the Russia/Ukraine crisis, finds American’s impressions of how President Joe Biden is handling the conflict largely unchanged from a month ago.
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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ARF David Ogilvy Awards & Creative Effectiveness 2022
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
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London maintains top “city brand” ranking from 2020 to 2022.
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
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TECHQUITY: Supporting an equitable future for health in the digital era
Revisit our on demand webinar to hear Ipsos healthcare experts and guest panelists discuss industry research and the importance of health technology equity.
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One in four feel they have nothing in common with Democrats or Republicans
New Ipsos polling finds that few people are confident that Americans will reconcile their differences in the next five years.
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Earth
The future of Earth’s climate is worsening and is the dark cloud that hangs over all other futures. But brands have a critical role in collaborating with governments and people to blunt climate change and create a more resilient tomorrow. This issue of What the Future: Earth shows how.
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How we could live in a changed climate
We’re running out of time to act on climate change and life could get increasingly difficult. Robert Lempert, a coordinating lead author for the Intergovernmental Panel on Climate Change (IPCC) convened by the United Nations, explains what we must do now if we want a livable future.