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Brands help consumers hire good health habits
There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.
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Who connects us to connected health?
Millions of people increasingly use digital technologies to track their health, not their diseases. Connected devices monitor their workouts, diets, heart rates and sleep. The subsequent exponential rise of health data is transforming healthcare, much as data and analytics are disrupting most industries.
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Today’s cost realities shape tomorrow’s fear
In our global healthcare survey, only one in five people said they think the cost of healthcare for their family will get better in the next decade.
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New Technologies Key Helping As We Get Older
Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.
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The Future of Mobility: Electrification
It may have taken a while, but it seems that electric vehicles are finally driving on a road towards market success.
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Forget Politics! On US Social Media, the UK is more about Adele, soccer... and Hogwarts
Analysis of U.S. internet activity between 2016 and 2018 reveals that 64 per cent of U.S. social media mentions relevant to the U.K. were concerned with culture, compared with 18 per cent for politics.
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Winning the Social Media Marketing Game
To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.
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Quality Inspections
Your automotive design process requires input from many stakeholders, including your target customers.
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Six Key Affluent Traveler Types
Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.