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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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Turning Up the Temperature on Summer Travel: As Many As One in Four (25%) Americans Anticipate Increases to their Travel Spending this Summer
Half (51%) say they spend more than they should
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Air conditioning: yet another thing impacting our budgets
The latest Ipsos Consumer Tracker details Americans’ use of air conditioning (and how they feel about its costs).
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Women have less desire to advance their careers. Why?
Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.
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Fewer Americans see higher prices, with one big exception
Fewer Americans believe prices are rising since we last asked at the beginning of the year – except for gas prices, according to the Ipsos Consumer Tracker.
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Why understanding and empathy inspire better ads
Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.
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Economic attitudes | Consumer behavior
Latest public opinion data on the public's economic outlooks, including long-term trends on consumer confidence
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We are hopeful for our future. But the future? Not so much.
Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.
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The New Era of Innovation
There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.