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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Reuters/Ipsos Poll: Americans support military preparedness against possible threat from China
Nearly half of Americans would like to see TikTok banned from use in the United States.
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AI’s future will hinge on the tension between wonder and worry
Is AI coming for our jobs or making them easier? The answer will depend on how brands, businesses and policymakers balance wonder and worry, says Ipsos’ Matt Carmichael.
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How AI can reduce the friction in work and life
AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity
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ESG – a time for leadership, focus and communication, but above all action
Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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How pharma and digital health can create compelling value stories for health insurers
Asking tough questions, understanding the business needs and care needs of a specific health insurer, and carrying this throughout your value story is necessary to differentiate your product or solution and maximize successful partnerships with health insurers.
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Nine in ten small businesses agree they are the most vulnerable to rising interest rates
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index increases slightly in Q2 2023