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Most Americans are uninformed about gut health and the microbiome
A new Ipsos poll conducted on behalf of MDVIP finds that many Americans are unsure of whether gut health is a fad, and many are uninformed about implications of gut health
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American Workers Mostly Happy with Their Jobs
A new survey of American workers from the Washington Post and Ipsos finds that most workers are satisfied with their jobs, even as a significant minority report their work-life balance swings too far towards work.
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Americans hold mixed opinions on AI and fear its potential to disrupt society, drive misinformation
New Ipsos poll finds that roughly one in six Americans report having used a generative AI program like Chat-GPT or DALL-E
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How science can pull more value from existing crops
Katy Galle, senior vice president of research, development and sustainability at Ocean Spray, explains why brands should continue to develop sustainable, affordable and flavorful food through conventional agriculture and unconventional thinking.
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Can we tech our way out of a food shortage?
Whatever your business is, the future of farming will impact it. In his introduction, What the Future editor Matt Carmichael talks with investor Kevin Van Trump about the forces that will determine this future.
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How this farmer is planning for an uncertain future
Many of our products and resources start with farmers. Montana farmer Dale Hanson discusses the challenges they’re facing, which could ultimately affect brands and consumers.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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How convenience stores can maintain loyalty in today’s market
Convenience stores and gas retailers must look to deliver on newer expectations, such as providing hand sanitizing stations throughout the retail, fuel dispensing and transition areas.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.