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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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How changing institutions will define relationships
The institutions where people meet are changing, which could lead to more online forms of meeting and dating. The American Enterprise Institute’s Dan Cox finds this commodification and gamification of relationships troubling.
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Recession Anxiety and Consumer Perspectives in 2023
Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.
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Ipsos’ Jaya Dulani Sardana named to the 2023 Social Intelligence Insider 50 list
Sardana is distinguished as a “pioneer” alongside the world’s most influential social intelligence experts
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Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
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UNH SUMMIT FOR MARKETING & ADVERTISING CAREERS
Don’t miss your opportunity to hear from Ipsos’ Michelle Vangel, SVP Social Intelligence & Analytics, who will take part in a panel discussion with other Marketing Industry Leaders
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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[WEBINAR] Staring Down Inflation: Affluents Financial Outlook for 2023
Salaries are up. The Stock market is down. Crypto is in freefall.
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.