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[RECORDING] Equality Lounge @CES
Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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GreenBook Webinar: How to Engage Your Gen Z Consumers
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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America in Flux: Looking Ahead
Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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[WEBINAR] Advance or Retreat – Will Affluent Americans be Bullish in 2022?
Inflation, market volatility, and midterm elections – how will Affluent American consumers react to these in the coming months?
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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COP26 Myth-busting the global climate of opinion
Listen in as Ipsos experts present in the Blue Zone at COP26 in Glasgow research data from across the globe to help bust three sustainability myths.
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Five online shopping barriers UX can solve
Is your e-commerce experience optimized for how consumers shop for your products, which attributes are important to them, and designed to meet (or exceed) their expectations?
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Truth
There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.
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Programmatic is top choice for buying top ad formats
Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers