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Expectations of the economy in a second Trump presidency
Below are five charts on how the economy influenced Americans’ votes, how Americans feel about the direction of the economy, and how these expectations color their expectations about their economic futures
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Trump bests Harris on reported supporter turnout
Latest Ipsos poll finds gender divide in reported voting behavior among Hispanic Americans
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Five public polling trends that defined 2024
Below are five charts on five key trends in public opinions that proved more impactful than not over the past year
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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November 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability As Expectations Index Rises
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Transportation
The ideas, innovations and challenges shaping the future of transportation have economic, commercial and social implications for businesses and citizens alike.
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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Shifts: Robotization, sustainability and protectionism
Ipsos Strategy3’s Trevor Sudano looks at the innovations and adaptations that could transform tomorrow’s planes, trains and automobiles (along with their cargo and passengers).
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Why brands must help customers embrace change through innovation
To drive adoption of electric cars, autonomous vehicles and other innovations, automakers must understand how they fit into Americans’ lives, says Jen Brace, the Ford Motor Company’s chief futurist.
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How focusing on consumers could create an EV future people want
American EV auto brands are under pressure from multiple fronts. But the first roadblock they should address is the driver experience, says Patrick Sheposh, executive vice president of Ipsos’ Automotive Mobility practice.