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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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How news consumption impacts views of the pandemic
Where Americans primarily source their news holds surprising implications for how they perceive COVID.
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Equality Lounge: International Women’s Day
At Ipsos, we are dedicated to researching issues of diversity and inclusion, including gender and intersectionality.
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Few Americans think COVID is a big risk, but half are still more comfortable wearing masks
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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[RECORDING] WIRe: Find Your Rhythm
Listen in as Women in Research hosts a virtual webinar designed to help professionals get past their obstacles and limiting beliefs to reach new heights.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Ipsos Core Political : Presidential Approval Tracker (02/16/2022)
This week’s Ipsos’ Core Political illustrates President Biden’s waning support among Republicans and independents on specific issues as his overall approval rating stands at 44% this week.
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Half of Americans say they are certain they will vote in the upcoming midterms
A recent Reuters/Ipsos poll finds that only one-quarter (25%) of Americans believe the country is headed in the right direction.
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Reader’s Digest Reveals 2022 Most Trusted Brands
The Trusted Brand winners for Home and Family products, as well as Health and Wellness brands
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI