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Reuters/Ipsos Data: Core Political (2/7/2018)
President Trump's approval rating holds steady, and healthcare remains top priority issue for Americans.
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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What Worries the US – January 2018
Although Americans are more positive than the rest of the world, we are still mostly pessimistic: Results from the January 2018 Ipsos What Worries the World Study
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Global Attitudes Toward Transgender People
As part of Ipsos’ ongoing commitment to bringing voice to people through data, Ipsos undertook a survey on the topic of transgender people on our monthly global survey vehicle Global Advisor.
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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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American Social Media Response to January 2018 Government Shutdown
This is how the American Public Loses Faith in Government. An analysis of social media indicates Americans blame both parties.
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Americans Going in Different Directions After One Year of Trump
Ipsos' survey of attitudes toward President Trump's first year shows that politics is largely shaping outlook