Search
-
CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?
-
Why value proposition testing can spark fan loyalty
If they want fans of their own, brands need to start with their value proposition, says Ipsos’ Aron Galonsky. Here’s how testing and refining your core message can unlock lasting customer loyalty.
-
Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
-
How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
-
Nutrition, Mental Resilience, and Infectious Disease Recovery
The Virsa Foundation, through its JIVINITI Research Program and in collaboration with Ipsos has released findings from the GAIA Study
-
Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
-
Panda Express, Whataburger, and Chick-Fil-A earn top spots in Ipsos’ 2024 QSR/Fast Casual Restaurant Digital Ordering Performance Study
Of the 26 QSR brands evaluated in this year’s report, Panda Express achieved the highest overall score (at 80 out of 100).
-
Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
-
Here’s what the new Trump administration means for business: Ask Us Anything
Listen in as our experts share fresh research data and perspective on immigration, the economy, healthcare, the climate and more.
-
Why AI will revolutionize how organizations engage stakeholders
Ipsos’ Rhett Skelton explains how AI-powered reputation management tools can help organizations understand and engage with complex stakeholder networks.