What the Future: Wellness
The pursuit of healthy living influences every aspect of American life. But that picture is changing faster than ever before.
Pharmaceutical and digital innovations are poised to transform healthcare. Research institutions are facing new funding challenges. The national conversation on topics like women's health and mental wellness is evolving. The consensus on food and fitness is shifting. And all the while, longer lifespans and demographic shifts are creating new considerations for personal aspirations and public policy alike.
Each of these issues will create new opportunities and demand new strategies. But above all, leaders, institutions and brands will need to build trust in order to navigate the future of public health. What the Future: Wellness delves into that tension and its implications for product innovators, marketers and corporate strategists across the healthcare, pharmaceutical and tech industries.
We draw on exclusive interviews and expert analysis to uncover the key tensions and opportunities that will shape the future of wellness and explain how brands can play a meaningful role in helping people live longer and healthier lives.
Read on to learn more or register for our companion webinar on September 15.
For full results, please refer to the annotated questionnaire or the Ipsos What the Future: Wellness data tables.
Introduction
Who will guide our future wellness in a post-trust world?Matt Carmichael, editor, What the Future |
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Shifts
Shifts: How longevity, trust and cost will shape future careMercedes Bender, principal, Ipsos Strategy3 |
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Interviews & Features
How public health can rebuild trust from the ground upDr. Shereef Elnahal, former under secretary for health, Department of Veterans Affairs |
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How health providers and institutions can align with public prioritiesBrand insights from Ipsos’ Mallory Newall |
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Why the menopause revolution should matter to businesses and policymakersDr. Monica Christmas, associate medical director, The Menopause Society |
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Why treating menopause matters for the future of women’s healthBrand insights from Ipsos’ Abigail Jones |
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Why food companies must act together to reshape America’s food landscapeMarion Nestle, author, “What To Eat Now” and professor of nutrition, food studies, and public health, emerita, at New York University |
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How AI can see which nutrition trends are sticking in consumers' kitchensBrand insights from Ipsos’ Kristy Click |
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Why doctors and engineers are teaming up to make aging betterDr. Peter Abadir, associate professor of geriatric medicine, Johns Hopkins University |
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How understanding barriers to early treatment can transform healthcareBrand insights from Ipsos’ Hannah Brown |
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Questions for the futureBrand insights from Ipsos experts |
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Read next → |
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