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How obesity drugs, politics and climate change are shaping the future of food
In the six years since our first Food issue, several of What the Future’s future scenarios have come to fruition. Editor Matt Carmichael looks at those shifts and others that will shape the decade to come, from obesity medications to politicization.
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How impactful will immigration be in the election?
Below are five charts on where Americans stand when it comes to immigration, how Americans feel about various immigration policies, and how varying media silos could amplify the issue of immigration heading into the election
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Why America's childless cat ladies are more than just Taylor Swift
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
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Harris has America’s confidence far more than Biden
Harris is outperforming Biden on every topic we asked about, often by sizeable margins, according to the Ipsos Consumer Tracker
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Here’s how people are spending their grocery dollars
Most Americans report spending more on groceries this year and importantly almost no one reports spending less, according to the Ipsos Consumer Tracker
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Pet ownership is more work and more costly than Americans anticipated
Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.
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Harris gains, but Trump still holds the fundamentals
Ipsos Presidential Election 2024 Forecast Update
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Unleashing the Power of Gen AI: Purina’s Insights Journey with Ipsos
Read how artificial intelligence and human intelligence brought a pet project from ideation to activation.