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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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September 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Welcome to The Path
Meet MetLife’s Head of Customer Insights & Analytics, Martyn Crook – he is from our latest class of Insights and Analytics leaders, sharing his career advice via award-winning ‘The Path’.
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Bridging the AI Divide: Insights to Activate
Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Majorities in all countries now support banning under-14s from using social media
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.