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Here’s how many guys really think about the Roman Empire
Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
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What businesses need to balance for future U.S.-China relations
With U.S.-China economic and diplomatic relations at a nadir, global brands and manufacturers stand on uncertain ground. Ipsos’ Ryan Tully explains what policymakers and businesses need to consider.
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How the future of conflict will transform business in a fragmented world
Imagine it’s 2034 and the world is more fragmented than it’s been in generations. AI-driven cyberattacks, disinformation, nationalism and polarization drive wedges between friends and enemies alike. How do you do business in that world? How do consumers react?
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ANA Alliance for Inclusive Multicultural Marketing Forum
Paramount's "The Industry In Progress Report," will feature insights into the state of inclusion in 2023 and its profound impact on advertising.
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Republican debate watchers feel DeSantis did the best
However, the 538/Washington Post/Ipsos post-debate poll also finds that most Republican primary voters did not tune into the debate
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Ipsos Strategy3 named by Forbes as one of the World’s Best Management Consulting Firms for second time
Strategy3, Ipsos’ marketing, innovation and strategy consulting company, has been recognized by Forbes as one of the World’s Best Management Consulting Firms for the second consecutive year.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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About eight in ten parents with children under 18 on 'traditional' social media apps worry about their children using video/image-sharing apps
New Aura/Ipsos poll finds that two in three parents with children on social media say their child has experienced a negative effect of social media.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.