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Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.
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Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs
New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves
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Ipsos Marketing Helps Clients Make `Cents' Out of Consumer Trends
Ipsos' Censydiam Report Identifies Eight Trends That Will Dominate Consumer Behavior Over the Next 12-24 Months
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Global Citizens Feel More Vulnerable Than They Did One Year Ago
Sense of Vulnerability Fueled by Two of Eight Threats in 2014:
Armed Conflict and Major Health Epidemic -
Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers' Personal Information and Privacy
Local Banks, Online Retailers, Credit Card Companies, and Online e-commerce Companies are Most Likely to be Viewed this Way
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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
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Ipsos Unveils its New Censydiam Suite of Brand Growth Solutions
Censydiam Directly Links to Business Outcomes and Connects with Deeper Human Motivations
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Ipsos MarketQuest Delivers a Richer Understanding of What Motivates People to Choose a Brand
New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
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One in Three Adults Compare Their Last Interview Process to Love at First Sight
But Nearly as Many Would Call It Playing Hard to Get