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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
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Ipsos Unveils its New Censydiam Suite of Brand Growth Solutions
Censydiam Directly Links to Business Outcomes and Connects with Deeper Human Motivations
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Ipsos MarketQuest Delivers a Richer Understanding of What Motivates People to Choose a Brand
New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
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One in Three Adults Compare Their Last Interview Process to Love at First Sight
But Nearly as Many Would Call It Playing Hard to Get
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New Study Shows that Owners of Both a Smartphone and a Tablet Spend More Time and Money on Mobile Shopping
Research from PayPal and Ipsos OTX MediaCT Highlights Opportunity for Retailers to Take Advantage of M-Commerce Momentum Among "Dual Owners" of Tablets and Smartphones in the U.S.
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Betty White Is America's Favorite and Most Trusted Personality, and the Most Prone to Driving Brand Purchase
Survey Shows Maturity Makes Celebrities More Effective Brand Endorsers
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For the First Time, Fantasy Sports Play Tops 35 Million North American Players
Nearly One in Five Males Have Participated in Fantasy Sports in the Past Year
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Oil Spill More Noise Than Substance?
Three out of five (60%) Americans are still in favor of offshore drilling despite recent spill; more disapprove than approve with Obama's handling of spill despite no change in his overall approval ratings
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Obama's Approval Ratings Hold Despite Pessimism about the Direction of the Country
In Upcoming Midterm Elections, 45% of Registered Voters Plan to Cast Their Ballot for a Democrat vs. 42% for a Republican