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Smart Home Technology: Not Your Typical Tech
Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.
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A Nation of Pessimists: Americans Don’t Realize How Good Things Are
Results from Ipsos ‘Perils of Perceptions’ 2017 Survey
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#WomenInResearch @Ipsos
Do you love a good mystery? Feel compelled to seek out the true meaning of things?
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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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Ipsos RDA Study Finds U.S. Dealerships Not Prepared for the EV Invasion
Electric Vehicle Sales Process Wrought with Inconsistencies
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Question: Are resident incentives the key to solving affordable housing?
Housing trends among Millennials are complicated beasts, and predicting where they are headed is tricky. This generation is beset by student debt, and many Millennials came of age during a weak job market and got spooked by a housing crash
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Question: Can incentives for individuals jumpstart our stagnant mobility rate?
If you ask mayors throughout the U.S. what their biggest challenges are, they will quickly list talent attraction as one of their chief concerns.
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Public Begging an Outward Sign of National Pessimism?
Global Trend Reveals Pattern of Pessimism with Increase in Panhandlers
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Is Trump a ‘Spoiler’ or a ‘Game-Changer’?
As early as 2015, Ipsos was predicting a Republican victory (and even a Trump nomination), so why did the pollsters get it wrong in the end? We take another look.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.