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CPG Expert Delivers `Out of the Box' Insights to Clients
Karen Lustig Joins Ipsos MarketQuest's U.S. Team as a Senior Vice President
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The Perils of Perception:Americans Fail on All Measures of `Perceptions versus Facts' in Unique Socio-demographic Knowledge Test
Places 13th of 14 Countries Surveyed
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Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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New Director to Guide Client Offering in the Pacific Northwest
Nika Kabiri to Lead Ipsos MarketQuest Team in Seattle
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.
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Ipsos Delves Deeper into Digital with New Senior Vice President
Jake Dorn Brings Decades of High-Tech and Online Strategy Experience
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77% of Global Citizens Concerned That Ebola Virus May be Transmitted to Their Country
With 88% Awareness of Ebola Virus Outbreak, 57% Say Their Own Health, Government and Other Officials are Taking Enough Precautions and Preparations to Ensure Virus Doesn't Come into Their Country But 43% Don't Believe it to be So
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The Wallet Allocation Rule: Winning the Battle for Share
The Wallet Allocation Rule — written by Ipsos Loyalty's Chief Strategy Officer, Timothy Keiningham (co-authored with Lerzan Aksoy, Luke Williams, and Alexander Buoye) — presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets.
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Generating Rich Community Insights in an Instant
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.