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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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An Efficient Alternative to Concept Optimization
Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
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Ipsos InnoQuest Enhances Innovation Expertise with New Global Solutions Leader
Linda Lee Joins Ipsos InnoQuest as President, Global Solutions
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Insight Cloud
Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.
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Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
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A Playbook for America’s Most Popular Sport
Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S.