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Better Measurement for Stronger Brands

"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein

Socialogue: Hot Tea? A Little TV? Now, Some Report a New Bedtime Routine

Socialogue: My Friend "Likes" a Brand. Hmmm...

Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network

Ipsos Healthcare Appoints Head of Syndicated Services in Asia Pacific

Socialogue: Advice to Those Sending Ads to Mobile Phones

Socialogue: Heart-Wired Or Hard-Wired?

Socialogue: I Like You and Will Follow You Anywhere!

Socialogue: Return to Sender? Maybe Not

Socialogue: More Creativity!

More People Would Choose Creativity Over IQ

Socialogue: What's in a Name?