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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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ARF David Ogilvy Awards
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Product Packaging Takes Center Stage in Marketing-Effectiveness Debate
With consumer attention increasingly divided, how can brands capture consumer interest?
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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On Juneteenth, What Does Increased Allyship Mean for Businesses?
If we take a look at the future of allyship and racial injustice in our country, we have reasons to be optimistic.
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LGBT+ Pride 2021 Global Survey points to a generation gap around gender identity and sexual attraction
Laws to protect LGBT people from discrimination laws and equal marriage and adoption rights have majority support in most but not all of the 27 countries surveyed
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Ipsos Dynamic Markets SMB Online Survey
Digital Technologies Enable Smaller Businesses Internationally to Personalize Interactions with Customers, Helping to Drive Success
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Asian-American Perspectives on Authenticity and Meaningful Allyship
How Brands Can Effectively Stand with the AAPI Community
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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.