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Women & Water: A Ripple Effect
In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.
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The Truck Intercept Study
Just as in many industries, developing a competitive long haul truck in today’s transforming economy requires expertise.
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The Customer Experience Tipping Point
It’s no longer just intuition. Research confirms that customer experience is the top reason consumers choose a brand.
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Ethnography: an Unfiltered View of Reality
Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.
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Measuring Brand Equity and its Impact on Market Share in the Lottery and Gambling Sector
At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices
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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
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Ipsos/MetLife: U.S. Chamber of Commerce Small Business Index Q2 2018
New study finds that small U.S. businesses believe they are in good overall health as small business sentiment rises for the fifth consecutive quarter.
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Access to Financial Products and Training Helps Women Expand Businesses and Create Jobs
Results of an Ipsos evaluation of the Bank of Palestine Felestineya Mini-MBA program
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Don Abraham Joins Ipsos Strategy3 as Partner
Ipsos Strategy3 Adds Innovation and Foresight Thought Leader Don Abraham