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April 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability Following Volatile Start to 2024
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Encouraging competition in the app store space
New Ipsos research funded by Meta finds low awareness of alternative app store options
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
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Nearly three in five registered voters in Florida favor expanding abortion access via ballot measure
The latest USA Today/Ipsos poll finds that white Floridians are more likely than Hispanic Floridians to say they will vote for state abortion legalization
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Two-thirds of registered voters say Trump’s hush money charges are serious
Reuters/Ipsos poll finds one-quarter of potential Trump voters say they would not vote for him if he was serving time in prison
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Latino Americans aren’t favorable to Trump or Biden, but feel the Democratic Party better represents them
New poll of Latino/Hispanic Americans finds that younger Latinos feel less optimistic about the future of the U.S.
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Risk
In an age of compounding and interconnected crises, the only certainty is more uncertainty. Here’s what brands and policymakers need to know about the risk of business and business of risk.
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Why corporate principles matter in a post-truth era
Between polarization and misinformation, today’s brands face a complex reputational landscape. But actions still speak louder than words, says Ipsos’ Jason McGrath.
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Why our crisis plans need more focus on preparation and resilience
When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.
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How brands can take smarter creative risks in a changing world
In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.