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What the Future: Food
As climate change and technology shape how we produce our food, so too are we developing new ways to procure and consume it. Meanwhile, the pandemic upended many habits. Thankfully, solutions exist which we talk about at the Summit.
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Marketing food to diverse audiences
As the nation’s population continues to diversify, businesses must not only meet Americans’ needs as consumers, but address their demand for...
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Channel evolution in food and beverage
Impulse buying remains a significant driver of food and beverage sales. But how do your customers discover—and decide on—that spur-of-the-moment purchase?
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The state of the food consumer
Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.
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Seven things you need to know about growth in food and beverage
Download the seven crucial lessons on the ways Americans are cooking, shopping, and eating.
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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Extending your brand beyond functional food
Americans increasingly view their diet as a way to act on personal and societal values, from health and wellness to sustainability and corporate responsibility.
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Americans are concerned about rising prices and inflation
Rising prices are affecting the financial goals of most Americans
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[IPSOS SUMMIT] On The Menu: Where is the next growth for food and beverage?
During our next Ipsos Summit in Chicago (or online), we’ll look at recipes for continued growth in the food and beverage industries, and present research-driven insights on what (and how) Americans are eating.
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Half of Americans have used apple cider vinegar for health and wellness reasons
New poll finds a plurality unsure as to whether the product in gummy form offers the same health benefits as apple cider vinegar