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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Republicans retain advantage over Democrats on key issues of the economy, crime
Less than three weeks from the midterm elections, half of registered voters see the midterms as a referendum on either Joe Biden or Donald Trump
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What the music industry has that politics doesn’t
This week we spend time looking at entertainment, politics, and the staying power music has with us.
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[WEBINAR] The Inside Track: 2022 Midterm Elections
Join Ipsos Public Affairs’ polling team for a monthly discussion on the latest data on American society and what that means for the 2022 elections.
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.